Just Landed: Berkley FFS Baits (like the Krej!)

Cool new FFS baits, Huge new jig 'n craw, 50 lb limit! – BassBlaster

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 2.5in - HD Blacknose Shiner

Unleashing Monster Bass with the New Berkley KREJ! Epic Catches and Proven Success

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best

Berkley Finisher 5 FFS Jerkbait

Cool new FFS baits, Huge new jig 'n craw, 50 lb limit! – BassBlaster

Berkley Krej and Finisher FFS Jerkbaits - Tackle Warehouse

Berkley Finisher. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit finish and performance. Other single centered treble glide baits with fins foul up and can't keep em hooked. When fished with forward facing sonar the angler can now react and present the Finisher as fast and precise as possible. The weight-forward design allows for precision casts fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish.

Berkley Finisher 7 / Wakasagi

Berkley Krej FFS Jerkbait 100

Berkley Krej Omnia Fishing

A revolutionary lure designed for a new groundbreaking technique known as Krejing, the Berkley Krej FFS Jerkbait 100 features a unique upside-down

Berkley Krej FFS Jerkbait 100

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 3in - HD Yellow Perch

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej Hankie Pankie

Berkley New FFS Baits and How to Fish Them

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 2.5in - HD White Wizard

Cool new FFS baits, Huge new jig 'n craw, 50 lb limit! – BassBlaster