Explore a Wide Range of Freshwater and Saltwater Fishing Lures

What is the best bait to use when fishing?

Classic Fishing Lures

Saltwater vs. Freshwater Fishing for Florida Angler

Classic Fishing Lures

1 Beach Fishing Lure That Will Catch Any Species From The Surf

Pike Fishing: The FD Guide to Fishing for Northern Pike (Esox lucius)

1 Beach Fishing Lure That Will Catch Any Species From The Surf

How to Use Fishing Lures: Choosing, Attaching, and Casting

Berkley Gulp! - Berkley® Fishing US

Explore Your Ultimate European Fishing Resource

Explore a Wide Range of Freshwater and Saltwater Fishing Lures

Fishing Lure Basics: Understanding Types, Applications, and Target

The Storm 360GT Searchbait is the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water, uncovering more fish, but that is just the beginning. Once you locate fish, there’s no need to switch your presentation. The 360GT Searchbait has a natural swimming action, even at the slowest retrieve speeds, that fish can’t refuse.

Storm Chartreuse Ice 360GT Searchbait Minnow

Fishing After Rain: Tips, Strategies, and Best Times to Catch Fish

Fishing Baits & Lures Chart and Guide